Lifetime 410
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Front, Back, Dial, Cuvette, Case mark, Cuvette mark, Movement, 2nd view of movement, Angle view of movement, 2nd angle view of movement

Macy's department store sold this private label version of the Illinois grade 410 with the promotion that it was guaranteed for the life of the original owner.

I don't believe it has any distinctive features different than other 410's except for the guarantee.

The grade 410 is one of Illinois highest grade watches in any size. I don't have copies of the contemporary advertising, but I am certain that it sold for more than any of its contemporary railroad grade watches and was considered a finer watch by the company.